2025-11-26
Tourists at Harbin Ice and Snow World — the world’s largest ice-and-snow theme park and a breathtaking winter wonderland — use their smartphones to scan a QR code on the iconic Ferris wheel and interact, type in a personal message or wish. Powered by Seekway Innovations’ Ferris Wheel Lighting Control System, AI instantly transforms these inputs into a breathtaking custom light-and-shadow display that dances across the structure. What was once a static landmark becomes a living canvas for emotion and creativity. This is the future of immersive cultural tourism experiences.
In today’s market, moving beyond Light Show to genuine, two-way interaction is no longer optional; it’s essential for delivering memorable visitor experiences. Seekway Innovations, with more than 22 years of specialized expertise in intelligent lighting control, is at the forefront of this shift. By placing the smartphone at the heart of the experience and combining it with cloud computing, AI text-to-image generation, and augmented reality (AR), Seekway Innovations creates warmer, more engaging, and highly personalized human-light interactions that elevate cultural tourism destinations worldwide.
Many traditional cultural tourism lighting projects still struggle to create lasting visitor engagement. Traditional cultural tourism lighting faces clear challenges: short visitor dwell times, limited spending conversion, and low repeat visitation rates. According to Arival’s 2025 Experiences Traveler Outlook (a survey of 2,400 travelers from Europe and the US), nearly two thirds (65%) of experience travelers indicate that immersive experiences play a significant role in their destination choices, with interactive and hands-on activities being particularly popular.
This is where the smartphone becomes the perfect, always-available interaction gateway. Guests simply scan a QR code with their phones to interact — no additional app downloads required — and they are instantly connected. Because smartphones are inherently social, on-site interactions naturally turn into shareable content that drives powerful secondary promotion. When paired with advanced AI text-to-image and AR capabilities, the experience breaks free from rigid templates and enables truly personalized creativity. The result is an immersive cultural tourism experience that feels perceivable, participatory, and unforgettable — elevating cultural tourism to a more engaging and personalized level.
Seekway Innovations has innovatively developed a complete comprehensive cloud-based control platform. This standardized system supports differentiated interactive needs across diverse cultural tourism scenes — from parks and neighborhoods to theme parks — providing a replicable and scalable technical foundation for projects.
The core Seekway Interactive System is built on cloud computing, cloud-edge collaboration, and big data technologies. It creates dynamic connections between people, spaces, and intelligent systems. In 2026, it introduced AI text-to-image capabilities and integrated AR immersive experiences, making mobile human-lamp interactions even more creative and engaging.
Seekway Innovations’ mobile interactive solutions have been fully validated across various cultural tourism projects, delivering measurable value:
The project installed 2,370 sets of interactive running lights. Visitors set their direction via a web-based tool, and their movement trajectory instantly triggers dynamic light-and-shadow effects in real time. It deeply integrates fitness with immersive experiences, creating a lightweight cultural tourism interaction model for public municipal spaces.
A Web-based Tool enables dual-dimensional interaction: spinning a wheel on the phone triggers corresponding sound-and-light feedback, while scanning landmark scene patterns activates AR immersive effects. It perfectly blends historical heritage with modern technology, boosting participation and shareability in the historic district.
Qimingli Historic District in Southern China
Mobile AR +Zodiac Wheel Spinner brings history to life
The iconic Ferris wheel is equipped with phone-based AI text-to-image interaction. Visitors can enjoy text interaction, picture projection, and theme effect sending, or input custom creative content to generate unique light-and-shadow patterns projected onto the wheel — delivering a truly personalized experience where every visitor enjoys their own unique light-and-shadow masterpiece that greatly enhances the landmark’s appeal and social buzz.
Harbin Ice and Snow World Ferris Wheel
Mobile AI text-to-image creates a must-visit internet-famous landmark
Web-based Tool offers a wish-coloring feature: visitors choose colors and upload heartfelt wishes, instantly linking to the wish tree’s lights to display the corresponding effects. Countless visitors’ creative inputs together form a dynamic public art installation, strengthening emotional connections between citizens and public spaces.
In 2026, immersive experiences are moving beyond pure sensory spectacles and visual effects. They are evolving into warmer, more meaningful interactions that create genuine emotional connections with destinations and local cultures. According to Arival’s “6 Major Themes & Megatrends for Experiences in 2026” report, the industry is shifting toward offline, human-led experiences focused on authenticity and storytelling. This is supported by ALL Accor’s 2026 Experiential Travel Trends report, which found that 25% of travelers now start planning with a desired mood or feeling rather than a destination.
