From Light Art to Traffic Engine: How Seekway’s 3D qFiber LED Solution Powered the 2024 MAMA Stage

A Visual Spectacle Powered by Next-Gen Display Technology

The 2024 Mnet Asian Music Awards (2024 MAMA Stage)  concluded in Osaka, Japan. Beyond the electrifying reunion of BIGBANG after six years, multiple 6-meter-tall 3D volumetric lighting modules above the stage became another global highlight. These dynamic light matrices, built with Seekway's 3D qFiber solution, gave each performance a unique visual identity and showcased how modular transparent LED technology can redefine large event staging.

In this article, we analyze the core technical advantages of the Seekway 3D qFiber solution and how its successful application at the 2024 MAMA Awards makes it a game-changer for volumetric displays in stage art, commercial exhibitions, and public installations.

The “Centerpiece” Tech of the MAMA Stage - Custom Light Cubes

At the 2024 MAMA Awards, dozens of 3D volumetric lighting units, each assembled from 50cm (L) × 50cm (W) × 600cm (H) modules, captured everyone's attention. They are not traditional heavy LED screens, but modular 3D display units built with Seekway's 3D qFiber solution.

Core Specifications

Per module:

• Voxelcount: 10 (columns) × 10 (rows) × 100 (height) = 10,000 independent voxels
• Voxelpitch: 5cm horizontally × 5cm vertically
• Visual performance: 360° high-definition transparent light-shadow effects, supporting point-by-point addressing

These 3D volumetric lighting units synchronized with other stage screens in real time. They dynamically changed colors, textures, and light rhythms to match different artists' performance styles, creating immersive scenes from cyberpunk to dreamy galaxies. They were no longer static installations, but interactive "digital dancers" that moved with the music and choreography.

Why the 3D qFiber Solution Became a Stage Favorite

The Seekway’s 3D qFiber solution was selected for a top-tier event like the MAMA Awards due to four major breakthrough advantages:

1. Ultra-Slim & High Transparency - The "Disappearing" Physical Presence

Traditional LED screens are heavy and opaque, blocking stage depth. The 3D qFiber uses an ultra-slim, lightweight fiber-like light string structure to achieve high transparency. From the audience's view, the device appears as a floating "light painting grid," adding 3D visuals without obstructing the stage.

2. Modular Assembly - Built for Touring & Transport

Large events struggle with installation and dismantling. The modular design allows quick assembly like building blocks. For a touring show like MAMA, this means lower logistics costs and shorter setup time, enabling fast on-site installation.

3. Point-by-Point Addressing - Single Pixel Failure Won't Crash the Show

A black screen is unacceptable during live broadcasts. The core innovation of 3D qFiber is point-by-point signal transmission – each LED pixel receives independent commands. Even if one pixel fails, the signal bypasses the faulty point, ensuring full display integrity. This reliability is a lifesaver for large-scale live events.

4. Customizable 360° 3D Shapes - More Than Just a Cube

Although the MAMA case used a cube structure, the solution supports arbitrary 3D curved and irregular shapes. By adjusting string density and support structure, you can create spheres, cylinders, or even brand logos, offering unlimited creative possibilities for commercial scenarios.

From Stage to Mall – The Multi-Scenario Value of 3D qFiber

The MAMA Awards case is just the tip of the iceberg. With its visual impact and flexibility, the 3D qFiber solution is rapidly expanding into the following areas:

1. Premium Commercial & Exhibitions – A “Must-Visit” Traffic Magnet

At auto launches or tech exhibitions, a dynamic 3D lighting installation instantly becomes the focal point. Its transparency allows it to float in the atrium, displaying brand-specific 3D animations, drawing crowds to take photos and share on social media – naturally becoming a powerful “check-in” traffic magnet.

Learn more about 3D LED Cube for commercial use.

2. Hotels & Public Art – Illuminating City Landmarks

In hotel lobbies, airport terminals, or city squares, the 3D qFiber device serves as a new type of public art medium. It remains invisible during the day without blocking sightlines, and at night it transforms into a brilliant light sculpture, changing content with festivals or themes to continuously generate buzz.

3. TV Shows & Concerts – A Standardized Stage Tool

Drawing from the success of MAMA, more variety shows and concerts can adopt this as a standard stage module. By pre-programming hundreds of visual templates, directors can quickly adapt the lighting installation for different acts – “one device, a thousand stages.”

Technical Specifications – Which Model Fits Your Project?

Seekway Innovations offers three standard models (based on a 50×50×300cm base module):

Conclusion – Let Light Become Your Brand Language

The 2024 MAMA Awards proved one thing: in the attention economy, unique visual experiences are the strongest communication medium. Whether you need a show-stopping gala or a landmark that continuously attracts foot traffic, the 3D qFiber solution can make your project stand out in the form of digital art.

Visit Seekway Innovations official website to get your customized volumetric display and create your own legend of light.