2026-05-07
In Tashkent, the capital of Uzbekistan, a destination called Magic City is fast becoming Central Asia's new weekend landmark for families. Step inside one of its indoor pavilions, and a glowing "cloud of light" floats above your head — the visual spectacle created by Seekway Innovations' 3D qBling creative chandelier solution. It is far more than decoration; it is a benchmark that pushes indoor ambient lighting to a new height for entertainment venues across the region.
What makes this installation remarkable is not just its brightness, but the way it transforms an ordinary ceiling into a living, breathing atmosphere. Children look up in awe, parents pull out their phones, and the moment becomes a shared memory. In the experience economy, that emotional response is exactly what amusement park lighting is meant to deliver. As Central Asia's leisure market grows, venues like Magic City show how the right lighting turns a building into a destination.
Seekway's Magic city Tashkent Uzbekistan project
In our previous project review, Illuminating Magic City Tashkent: How Seekway Innovations Engineered Central Asia’s Premier Immersive Art Universe, we covered several immersive spaces within the site. In this article, we focus on the highly popular indoor pavilion that integrated Seekway Innovations’ 3D qBling volumetric solution, delivering an all-encompassing, immersive dynamic LED experience.
The 3D qBling volumetric display is a volumetric chandelier system built around crystal point-light sources, designed specifically for park lighting and cultural-tourism scenarios. Its core highlights include:
Technically, the 3D qBling LED Cube solution uses a patented "cable-stayed bridge fixing structure" for 360° angle adjustment and stable suspension. Its bracket-free canopy design simplifies installation and cuts costs, while a smart cloud system enables remote control, real-time monitoring, and interactive features. An IP65 rating ensures stable long-term outdoor operation. The family includes three models — JT21 (ϕ25mm), JT31, and JT51 (ϕ46mm) — with pitch options from 8cm to 400mm and per-voxel power from 0.684W to 1.37W, adaptable to venues of any scale. For indoor pavilions in particular, the lightweight, translucent body adds almost no structural load, making 3D qBling LED solution ideal for retrofitting existing ceilings without major renovation.
Seekway's 3D qBling LED solution
The Magic City pavilion's lighting solution uses Seekway's Ethernet-Based Control System as its networking backbone. Adopting a master-slave structure and compliant with TCP/IP and UDP protocols, the system features self-organizing networks for fast, stable responses. It supports programming, remote control, synchronization, encryption, power management, and interactive functions — ideal for large, centrally managed scenarios such as theme park light shows. The product line spans E108, E208, M280, M680, and M880 controllers. In a master-slave topology, a master controller coordinates multiple sub-controllers, keeping every zone perfectly synchronized even across a large park — a critical requirement when a single show must play coherently throughout the venue.
For the chandelier itself, Seekway's proprietary 3D Player software handles 3D qBling volumetric display's pixel mapping and effect sequencing, while Art-Net protocol integration connects to professional consoles like Madrix. Effect files exported to an SD card enable the controller to play back autonomously in a loop — no PC required on site, which is essential for a park's around-the-clock operation. For special events, an operator can switch to live Art-Net control and program custom shows on the fly.
The application of this 3D qBling LED solution extends well beyond theme parks. Its modular, dual-sided nature also suits theme park lighting solution scenarios such as shopping mall atriums, brand pop-up stores, and exhibition halls. Whether for cross-street canopies or bridge lighting, the 3D qBling volumetric display blends into architecture with a light, translucent presence that never feels heavy.
Compared with traditional light strings or rigid LED panels, the 3D qBling LED Cube offers a clear edge for indoor venues: it delivers volumetric depth without blocking sightlines, scales from a single canopy to an entire ceiling, and lets operators refresh the mood instantly via the cloud. For any playground, park, or family entertainment center weighing its lighting investment, that combination of impact, flexibility, and low upkeep is why the 3D qBling LED solution keeps winning specifications.
The Tashkent Magic City case proves a point: when a theme park lighting solution evolves from static decoration into interactive volumetric light, lighting becomes the play experience itself. Seekway Innovations pairs the 3D qBling volumetric display crystal chandelier with its ethernet-based control system and 3D Player software to deliver a complete pathway — from product to management — for cultural-tourism spaces. The result is a venue that feels alive day and night, with content that can evolve as fast as the park's imagination. In the experience economy, a stunning piece of indoor ambient lighting is the most valuable magic engine a playground can have.
Want to create a show-stopping ambient lighting installation for your park or playground? Explore the 3D qBling solution from Seekway Innovations.
